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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Manage episode 285869823 series 2512206
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Shownotes
(1:48) Introducing Brad
(2:54) What are you obsessed with?
(8:47) What is the purpose of a landing page?
(12:54) Split testing and utilizing video
(18:25) What needs to go on a landing page?
(22:33) Landing pages vs websites
(26:08) Tools and advice for building a landing page
(33:06) Wrap up
(34:55) Rapid Fire
Links
Quotes
“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)
“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)
“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)
126 episodes
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