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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Shownotes
(2:25) What are you obsessed with?
(6:46) Introducing Wendy Covey
(10:30) Making good, shareable content
(13:17) Underrated areas of content marketing
(17:14) Written content is still important
(18:29) Planning and repurposing content
(21:36) 2021 social trends
(24:01) What’s next for TREW Marketing
(25:53) Wrap up
Links
Quotes
“Both of us had spent our whole careers marketing to engineers and technical audiences. We knew the trade shows, the publications. We knew how to write for this audience. And so, we decided to narrow our focus and only work with technical audiences. And once we proclaimed that, our business took off. We have this saying, ‘you need to say no in order to grow,’ and it worked really well for us.” (8:02)
“There’s this misconception that the video they create has to be top quality, and they just don’t recognize that authenticity is important. Giving a face to your brand is important, and there’s all different ways you can package video within your content.” (13:58)
126 episodes
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