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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Manage episode 284083189 series 2512206
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Shownotes
(3:15) What are you obsessed with?
(9:31) Why your CEO should participate in your content
(12:43) How to involve your CEO in your marketing strategy
(17:41) How human connection leads to buy-in
(22:14) Listening to your audience
(29:22) Raid fire
Links
Quotes
“One of the core reasons to have your CEO involved is to cast vision behind the brand’s purpose. And I think it’s really interesting because I think a lot of people don’t understand, this is the reason that this company exists, or this is the reason that it’s still going.” (16:12)
126 episodes
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