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In this episode of the podcast, Craig sits down with longtime entrepreneur Colin Bartlett, cofounder of StatusGator, to explore what it really takes to build, and sustain, a SaaS business over the long haul. With more than a decade at the helm of a company that helps users monitor service outages, Colin shares hard-won insights from 12 years of entrepreneurship and 11 years of running StatusGator. The conversation dives into how founders’ perspectives evolve, especially in today’s turbulent tech landscape, and how to stay grounded and successful through all of that craziness.

Highlights from Craig and Colin’s conversation:

  • How Colin and StatusGator did when Google Cloud went down for a few hours
  • The factors that can determine whether or not free trials can work for your business
  • The difference between the company in the beginning versus 10+ years down the road
  • How their businesses fit into the current markets (alongside AI and other tech advances)
  • Appreciation and respect for the businesses in such uncertainty
  • Plans, trajectories, and what the future holds for them
  • Views on profit in the SaaS industry
  • Their team structures and how to hire and maintain a team in the AI era
  • Staying fresh in the market after you’ve been in the business for a while
  • The benefits of having a cofounder
  • SOC 2 (System and Organization Controls 2) compliance and privacy standards
  • How many hours does your team have to work to be a value to your company?

Resources and Links from This Episode

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