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Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot?
In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocking, or buying leads. Instead, he built a highly profitable, referral-driven roofing business by doing things differently.
✅ The number one reason most roofers struggle with referrals (and how to fix it)
✅ Why “Hobby-Based Marketing” is the secret weapon for endless leads
✅ How hiring the right sales team doubles your revenue
✅ Why focusing on the RIGHT customer experience fuels unstoppable growth
If you want to build a roofing company that thrives year after year without chasing the next storm, this episode is for you.
🔗 Links:
https://blacksmithroofing.com/
facebook.com/blacksmithroofing
instagram.com/blacksmith_roofing
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-253
Listen to the episode on Spotify & Apple Podcasts (253) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Chapters
1. Growing a $6M Roofing Business Differently (00:00:00)
2. Building a Referral-Based Company Culture (00:08:43)
3. Developing Systems for Sales Team Success (00:18:10)
4. Optimizing Production and Profitability (00:26:53)
5. Creating a Family-Like Team Culture (00:34:23)
6. Preparing for Future Insurance Changes (00:44:56)
7. Key Advice: Go Far Together (00:54:10)
263 episodes
