Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Hungry to solve sticky problems, drive business outcomes, and learn the latest technical skills? Growth marketing might be the career for you, as our host and growth expert Billie Loewen explains. Here, Billie explores the skill sets and mindsets she seeks in growth marketing candidates, including familiarity with growth- and marketing-specific frameworks, analytics and measurement tools and tactics, overall product and user experience, and many more. So brush up on those interviewing skills, growth job seekers: we’re hiring!
Hot topics discussed:
- How experience in business environments ranging from agencies to nonprofits helps upskill growth marketers
- The value of cross-functional skills and tactics like HTML, SQL, A/B testing, journey mapping, writing use cases, and more
- Curriculum from programs like Reforge and Khan Academy to help you brush up on a wide variety of growth-related skills
Keep the growth going:
- Read the episode transcription
- Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
- Follow WillowTree on LinkedIn
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