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Marketing with Meaning: Boldness, Awe & Evolving Consumers
Manage episode 476803041 series 3451513
What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.
In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.
[2:43] Writing his 11th book
[3:50] About Mark Schaefer and his impact on marketing
[6:06] Why today’s consumers are evolving fast
[8:53] Taking risks and the first step to get past fear
[9:52] Audacity in branding doesn’t have to be loud
[12:24] The power of awe in marketing
[18:05] Why social media engagement is overrated
[27:26] Showing up in unexpected places for your customers
[32:57] Rethinking how you position your product
Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Chapters
1. Marketing with Meaning: Boldness, Awe & Evolving Consumers (00:00:00)
2. Writing his 11th book (00:02:43)
3. About Mark Schaefer and his impact on marketing (00:03:50)
4. Why today’s consumers are evolving fast (00:06:06)
5. Taking risks and the first step to get past fear (00:08:53)
6. Audacity in branding doesn’t have to be loud (00:09:52)
7. The power of awe in marketing (00:12:24)
8. Why social media engagement is overrated (00:18:05)
9. Showing up in unexpected places for your customers (00:27:26)
10. Rethinking how you position your product (00:32:57)
183 episodes
Manage episode 476803041 series 3451513
What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.
In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.
[2:43] Writing his 11th book
[3:50] About Mark Schaefer and his impact on marketing
[6:06] Why today’s consumers are evolving fast
[8:53] Taking risks and the first step to get past fear
[9:52] Audacity in branding doesn’t have to be loud
[12:24] The power of awe in marketing
[18:05] Why social media engagement is overrated
[27:26] Showing up in unexpected places for your customers
[32:57] Rethinking how you position your product
Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Chapters
1. Marketing with Meaning: Boldness, Awe & Evolving Consumers (00:00:00)
2. Writing his 11th book (00:02:43)
3. About Mark Schaefer and his impact on marketing (00:03:50)
4. Why today’s consumers are evolving fast (00:06:06)
5. Taking risks and the first step to get past fear (00:08:53)
6. Audacity in branding doesn’t have to be loud (00:09:52)
7. The power of awe in marketing (00:12:24)
8. Why social media engagement is overrated (00:18:05)
9. Showing up in unexpected places for your customers (00:27:26)
10. Rethinking how you position your product (00:32:57)
183 episodes
All episodes
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