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The Power of Packaging to Elevate Your Brand
Manage episode 483498956 series 3451513
What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience.
In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands are doing to stand out on the shelf and in the hearts of consumers.
If you're building a product-based brand or just want to deepen your understanding of design and consumer psychology, this one’s for you.
[2:52] Julie’s journey into the retail world
[5:16] How to start building packaging on a small budget
[9:14] Creating packaging that elevates the customer experience
[13:55] How packaging influences buyer intent and perception
[24:00] Breaking down plastic vs paper packaging choices
[30:28] The biggest packaging trends shaping the industry today
Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Chapters
1. The Power of Packaging to Elevate Your Brand (00:00:00)
2. Julie’s journey into the retail world (00:02:52)
3. How to start building packaging on a small budget (00:05:16)
4. Creating packaging that elevates the customer experience (00:09:14)
5. Breaking down plastic vs paper packaging choices (00:22:21)
188 episodes
Manage episode 483498956 series 3451513
What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience.
In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands are doing to stand out on the shelf and in the hearts of consumers.
If you're building a product-based brand or just want to deepen your understanding of design and consumer psychology, this one’s for you.
[2:52] Julie’s journey into the retail world
[5:16] How to start building packaging on a small budget
[9:14] Creating packaging that elevates the customer experience
[13:55] How packaging influences buyer intent and perception
[24:00] Breaking down plastic vs paper packaging choices
[30:28] The biggest packaging trends shaping the industry today
Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Chapters
1. The Power of Packaging to Elevate Your Brand (00:00:00)
2. Julie’s journey into the retail world (00:02:52)
3. How to start building packaging on a small budget (00:05:16)
4. Creating packaging that elevates the customer experience (00:09:14)
5. Breaking down plastic vs paper packaging choices (00:22:21)
188 episodes
All episodes
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