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The Secret to Retail That Feels Personal (and Profitable)

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Manage episode 480558338 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt.

Ever walked into a store and felt the difference? That’s what Jan has created with Stocks Culinary Goods. Since 2012, she’s been flipping the script on traditional retail—curating local products with care, crafting content that hits home, and staying in step with trends without losing her brand’s voice. In this episode, Jan shares how she built a retail space that’s not just about selling, but connecting!

[3:00] Jan’s journey from dream to brick-and-mortar
[6:01] How she curates a product mix that feels personal
[7:52] The power of speaking your audience’s language
[14:33] Real-talk content: showing up online without the fluff
[23:35] Staying ahead of trends—but never a trend chaser
[26:09] Why listening to customers keeps her brand evolving

Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

  continue reading

Chapters

1. The Secret to Retail That Feels Personal (and Profitable) (00:00:00)

2. Jan’s journey from dream to brick-and-mortar (00:03:00)

3. How she curates a product mix that feels personal (00:06:01)

4. The power of speaking your audience’s language (00:07:52)

5. Real-talk content: showing up online without the fluff (00:14:33)

6. Staying ahead of trends—but never a trend chaser (00:23:35)

7. Why listening to customers keeps her brand evolving (00:26:09)

187 episodes

Artwork
iconShare
 
Manage episode 480558338 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt.

Ever walked into a store and felt the difference? That’s what Jan has created with Stocks Culinary Goods. Since 2012, she’s been flipping the script on traditional retail—curating local products with care, crafting content that hits home, and staying in step with trends without losing her brand’s voice. In this episode, Jan shares how she built a retail space that’s not just about selling, but connecting!

[3:00] Jan’s journey from dream to brick-and-mortar
[6:01] How she curates a product mix that feels personal
[7:52] The power of speaking your audience’s language
[14:33] Real-talk content: showing up online without the fluff
[23:35] Staying ahead of trends—but never a trend chaser
[26:09] Why listening to customers keeps her brand evolving

Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

  continue reading

Chapters

1. The Secret to Retail That Feels Personal (and Profitable) (00:00:00)

2. Jan’s journey from dream to brick-and-mortar (00:03:00)

3. How she curates a product mix that feels personal (00:06:01)

4. The power of speaking your audience’s language (00:07:52)

5. Real-talk content: showing up online without the fluff (00:14:33)

6. Staying ahead of trends—but never a trend chaser (00:23:35)

7. Why listening to customers keeps her brand evolving (00:26:09)

187 episodes

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