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Content provided by Susan Finch & Lany Sullivan, Susan Finch, and Lany Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Finch & Lany Sullivan, Susan Finch, and Lany Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Jolene, Fonts, and First Impressions: What’s in a Typeface?
Manage episode 467177936 series 3427814
Content provided by Susan Finch & Lany Sullivan, Susan Finch, and Lany Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Finch & Lany Sullivan, Susan Finch, and Lany Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work.
A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trustworthy like Dolly’s Jolene or bold and modern like Miley’s version depends on the choices you make in your typography.”
Today, we’re diving into the world of fonts, branding, and first impressions. We’ll break down:
- The difference between a typeface and a font (spoiler: Jolene analogy included 🎶).
- Serif vs. sans serif and why your logo doesn’t need to match your website font—but should still make sense together.
- Why your brand’s typography needs to be readable, tiny, embroidered, or even on a highway sign (because, trust me, it matters).
- And, most importantly, what your font choices say about your brand—before your audience reads a single word.
💡 And hey, if you’re near a logo, a sign, or a package right now, take a look—what does its typeface say to you?
100 episodes
Share
Manage episode 467177936 series 3427814
Content provided by Susan Finch & Lany Sullivan, Susan Finch, and Lany Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Finch & Lany Sullivan, Susan Finch, and Lany Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work.
A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trustworthy like Dolly’s Jolene or bold and modern like Miley’s version depends on the choices you make in your typography.”
Today, we’re diving into the world of fonts, branding, and first impressions. We’ll break down:
- The difference between a typeface and a font (spoiler: Jolene analogy included 🎶).
- Serif vs. sans serif and why your logo doesn’t need to match your website font—but should still make sense together.
- Why your brand’s typography needs to be readable, tiny, embroidered, or even on a highway sign (because, trust me, it matters).
- And, most importantly, what your font choices say about your brand—before your audience reads a single word.
💡 And hey, if you’re near a logo, a sign, or a package right now, take a look—what does its typeface say to you?
100 episodes
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Similar to Rooted In Revenue
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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