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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Steph delves into the art of making the sales ask, emphasizing the importance of timing and building rapport, but making it short & sweet - you go for the jugular as soon as they give you the ammunition. She shares personal experiences and insights on how to identify the right moment to pitch, ensuring that the ask is made when there's a clear need. The discussion includes strategies for pre-qualifying leads, asking discovery questions, and overcoming common objections.
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Takeaways
- Make the ask as soon as there's a need.
- Build rapport before pitching.
- Pre-qualify leads to ensure readiness.
- Use discovery questions to uncover needs.
- Sales is about problem-solution matching.
- Overcome objections by understanding them.
- Remove emotion from sales interactions.
- Content can nurture potential leads.
- Sales is more than a numbers game.
- Be convicted in your offering.
16 episodes
