Something has been bothering me recently
New AI startups using old marketing & sales playbooks
Skipping straight to the enterprise
Cold calling and cold e-mails
AI spam
Top down sales
Mindless press releases
Trying to buy off analysts
Long deal cycles
Looks and sounds like everyone else
No one knows about their startup
I’ve been trying to work with more seed AI startups to break this pattern
Normally I don’t get involved in seed stage
But this is often where the GTM playbook gets cemented
AI startups are seeing MASSIVE amounts of competitors
Dozens per space
Built an AI autonomous customer support agent?
There are five dozen others you are competing against
My advice
Adopt modern, customer-centric playbook
Go where the eyeballs are (social, mobile, vertical video)
Deliver great experiences
Improve time to value
Use outcome based pricing
Reduce friction
Leverage seed and grow
Use northstar metrics like NPS, PQL, TTV, DAU
Educate and nurture
Embrace a mascot
Choose a color and use it everywhere in your website and product
Real life conferences to build connections
Social proof and more social proof
Focus on minting our promoters
Use customer quotes not marketing spin
Create delightful experiences
Do what you would want if you were a customer
Simple onboarding flows
Use AI first marketing tools that personalize and improve experiences
Do these and you WILL grow faster
Do these and you WILL grow more capital efficient
Do these and your customers WILL love you more
Do these and your customers WILL recommend you more
#Customer centric

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