How To Build An Effective GTM And Partnership Program For Your SaaS With Barrett King #228 SaaS District podcast

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How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228

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Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.

His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.

In this episode we cover:

00:00 - Intro
01:27 - Introduction to New Breed
03:15 - Working With HubSpot in 2024
09:27 - Crafting GTM Strategy with 3 Pillars
14:29 - Effective B2B SaaS Partnership Programs
17:07 - AI Tools in the Sales Coaching Process
22:29 - HubSpot Usage of AI
26:20 - Barrett's Favorite Activity To Get Into a Flow State
27:07 - Barrett's Piece Of Advice For Your Younger Self
28:14 - Barrett's Biggest Challenges at New Breed
30:07 - Instrumental Resources For Barrett's Success
32:39 - What Does Success Mean for Barrett Today
33:42 - Get In Touch With Barrett

Get In Touch With Barrett:

Barrett's LinkedIn

Barrett's Podcast

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