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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we spotlight Linktree—the Melbourne-born startup that transformed the humble bio link into a global platform for creators, brands and businesses. From its origins as a quick fix for social-media frustrations to being a gateway for millions of fans, followers and merchants, Linktree is now expanding into creator commerce, analytics and brand identity. We’ll dig into how the company scaled, why the ‘link in bio’ moment still matters in 2025, and what building the digital identity layer for the creator economy can teach us about modern SaaS.
19 episodes
