Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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159 Prospecting That Works With Justin Chi
Manage episode 413876313 series 1523502
Content provided by Dan Sixsmith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Sixsmith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Summary
B2B buyers doors are essentially closed to emailing, so what is the former #1 SDR at Zoominfo doing to crack the code?
In this episode, Dan Sixsmith interviews Justin Chi, the founder and CEO of Cold Email Hackers, about prospecting and SDRs. Justin shares his journey into sales and how he leveraged email to book meetings and grow his business. They discuss the importance of email deliverability and how to personalize messages at scale. Justin also shares his thoughts on AI in sales and the benefits of outsourcing the SDR function to an agency. The episode concludes with a discussion on the importance of putting in the work and constantly adapting to the changing landscape of sales.
Takeaways
Email can be a powerful tool for prospecting and booking meetings.
Email deliverability is becoming more challenging, and it's important to use alternate domains to improve deliverability rates.
Personalization is key in email outreach, but it's important to strike a balance between personalization and scalability.
AI in sales is still evolving and requires a human component to create relevant and effective messaging.
Outsourcing the SDR function to an agency can provide consistency and expertise, especially for startups with limited resources.
To improve outbound campaigns, talk to happy customers, understand their pain points, and reverse engineer successful messaging.
Constantly adapt and stay up-to-date with the changing landscape of sales to remain successful.
Chapters
00:00 Leveraging Email for Prospecting and Booking Meetings
08:50 Personalization at Scale: Striking the Right Balance
14:39 Reverse Engineering Successful Messaging
192 episodes
Share
Manage episode 413876313 series 1523502
Content provided by Dan Sixsmith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Sixsmith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Summary
B2B buyers doors are essentially closed to emailing, so what is the former #1 SDR at Zoominfo doing to crack the code?
In this episode, Dan Sixsmith interviews Justin Chi, the founder and CEO of Cold Email Hackers, about prospecting and SDRs. Justin shares his journey into sales and how he leveraged email to book meetings and grow his business. They discuss the importance of email deliverability and how to personalize messages at scale. Justin also shares his thoughts on AI in sales and the benefits of outsourcing the SDR function to an agency. The episode concludes with a discussion on the importance of putting in the work and constantly adapting to the changing landscape of sales.
Takeaways
Email can be a powerful tool for prospecting and booking meetings.
Email deliverability is becoming more challenging, and it's important to use alternate domains to improve deliverability rates.
Personalization is key in email outreach, but it's important to strike a balance between personalization and scalability.
AI in sales is still evolving and requires a human component to create relevant and effective messaging.
Outsourcing the SDR function to an agency can provide consistency and expertise, especially for startups with limited resources.
To improve outbound campaigns, talk to happy customers, understand their pain points, and reverse engineer successful messaging.
Constantly adapt and stay up-to-date with the changing landscape of sales to remain successful.
Chapters
00:00 Leveraging Email for Prospecting and Booking Meetings
08:50 Personalization at Scale: Striking the Right Balance
14:39 Reverse Engineering Successful Messaging
192 episodes
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Similar to Sales Is King
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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