No virality. No connections. No fancy loft. Just an air mattress in a Newark basement, a $150K accelerator bet, and a 17-hour daily schedule split between building and selling.

In this episode, Brandon Bornancin takes you inside the unglamorous year that turned zero revenue into the first 100 paying customers—and kicked off a path from $0 to $1M in 12 months.

You’ll learn the exact system he ran: build in the morning, sell all day, ship at night. One ICP, one painful use case, one time-bound promise with fast proof.

Brandon breaks down the pipeline math to 100 customers, the prospecting cadence that actually compounds, and the feedback loops that turned objections into product—fast.