Most deals die from one thing. Not price. Not competition. Not timing. They die from a lack of urgency. In this episode, Brandon Bornancin breaks down the exact strategies top performers use to get prospects to move now instead of later. You’ll learn how to turn slow deals into fast decisions, create momentum in every conversation, and guide prospects toward action without pressure or gimmicks. Brandon reveals the psychology behind urgency, the language patterns that speed up deals, and the real triggers that get buyers to prioritize you over everything else on their plate. Whether you’re prospecting, running discovery, presenting demos, or closing, this is the skill that changes your win rate forever. If you want shorter sales cycles, faster decisions, and more closed won deals, this episode is a must listen. Tune in and learn how to master urgency.