Every business remembers the grind of getting the first 100 paying customers. It’s the hardest stretch, the messiest chapter, and the moment where most founders quit. But if you get this part right, everything after becomes easier. In this episode, Brandon Bornancin shares the exact playbook he used to go from zero to a hundred paying customers and then scale far beyond. You’ll learn how to validate your idea, build demand before the product is even ready, create offers people actually buy, and use simple outreach strategies to close your first wave of customers fast. Brandon breaks down the channels that work, the scripts that convert, and the moves founders must make in the early days to build momentum, revenue, and trust. Whether you’re launching a startup, a side hustle, an agency, or a new product, this playbook will give you the blueprint to get your first 100 paying customers without guesswork. If you want the clearest path from idea to income, don’t miss this one.