Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at LinkedIn to bootstrapping a fast-growing company and how CEOs can do the same.

Listen to how one founder defied convention, ditched traditional sales tactics, and built a business on human connection, one LinkedIn post at a time.

🔗 Connect with Samantha McKenna:

https://www.linkedin.com/in/samsalesli/

https://www.samsalesconsulting.com

🔗 Connect with Alice Heiman:

https://aliceheiman.com

https://www.linkedin.com/company/alice-heiman-llc

Recommendations by Samantha

Book every CEO should read:
📚 Unreasonable Hospitality by Will Guidara
Get the book

Podcast recommendation:
🎧 HBR Women at Work by Harvard Business Review
Listen to the Podcast
Top advice for CEOs from Samantha McKenna:
“Quality over quantity. Get back to the basics. Teach your sales teams how to listen, how to problem-solve, how to be human in the sales process—while the world chases AI at scale, you'll win by mastering the fundamentals.”