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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it.
Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveraging marketing properly, to holding the right kind of events, to mining your customer base for referrals, this is the wake-up call CEOs need to redesign their go-to-market motions.
Connect with Alice Heiman:
LinkedIn: https://www.linkedin.com/in/aliceheiman
Website: https://aliceheiman.com
186 episodes
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