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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We explore how the need for approval quietly weakens qualification, pricing, and closing, and show how to replace people pleasing with authentic, confident selling. Practical steps turn soft conversations into structured, trust-building dialogues that end with clear next steps.
• defining the need for approval and why it harms sales
• being likable versus needing to be liked
• approval-seeking behaviours that show up in calls
• pipeline, margin, and forecast consequences
• separating identity from role to regain control
• simple habits to build boundaries and use silence
• qualifying with courage and setting next steps
• reframing criticism as data and owning mistakes
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If you have any suggestions for future podcasts, please get in touch, graham at salescraft.training
Welcome to the podcast!
If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
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Graham Elliott
You can contact me at [email protected]
My website is www.salescraft.training
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Chapters
1. Setting The Stage: Sales Psychology (00:00:00)
2. The Approval Trap In Sales Performance (00:00:52)
3. Defining Need For Approval (00:02:52)
4. Likable Versus Needing To Be Liked (00:07:03)
5. How Approval-Seeking Shows Up In Calls (00:12:06)
6. Pipeline, Margins, And Control Risks (00:14:54)
7. Detaching Identity From The Role (00:16:23)
8. Mindset Shifts And Behaviour Practice (00:17:48)
9. Boundaries, Silence, And Self-Respect (00:22:09)
10. Letting Go Of People-Pleasing (00:25:31)
11. Confidence, Trust, And Next Steps (00:27:06)
12. Closing Notes And Contact (00:28:34)
62 episodes
