Maybe you have created a new product or service and are ready to release it to the market. Or maybe, you are looking to create something new to provide to your customers. Whatever the case may be, its not possible to put out a new product or service on the market and expect for it to immediately be successful without doing the necessary and prerequisite mountain of work. Even Apple had to innovate, research, develop and take the risk on releasing a new cell phone form factor to the consumer market. You can also read about it here: https://www.sambuno.com/generate-product-service-demand/