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E25 Bottoms-up product and go-to-market strategy with product leader and investor Vivek Saraswat

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Manage episode 292833233 series 2601023
Content provided by Sand Hill Road. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sand Hill Road or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Erasmus Elsner is talking to Vivek Saraswat, who has been a venture investor at Mayfield at the time of the recording and previously a product leader at Docker/VMware/AWS. Since recording this episode, Vivek has joined Immersa as a founding VP of product.

00:00 Intro

00:56 Who is Vivek?

03:12 Joining Mayfield

05:07 Portfolio companies

07:08 Covid impact on commercial open-source

10:17 Go-to-market (GTM)

14:13 Managing product roadmaps in open-source

17:10 Dedicating to bottoms-up GTM

20:49 Hooks and upsells

24:54 Optimal lines between community and commercial

29:22 Firewalls between community and commercial

31:51 Inculcating community-commercial in the organization

  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 292833233 series 2601023
Content provided by Sand Hill Road. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sand Hill Road or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Erasmus Elsner is talking to Vivek Saraswat, who has been a venture investor at Mayfield at the time of the recording and previously a product leader at Docker/VMware/AWS. Since recording this episode, Vivek has joined Immersa as a founding VP of product.

00:00 Intro

00:56 Who is Vivek?

03:12 Joining Mayfield

05:07 Portfolio companies

07:08 Covid impact on commercial open-source

10:17 Go-to-market (GTM)

14:13 Managing product roadmaps in open-source

17:10 Dedicating to bottoms-up GTM

20:49 Hooks and upsells

24:54 Optimal lines between community and commercial

29:22 Firewalls between community and commercial

31:51 Inculcating community-commercial in the organization

  continue reading

52 episodes

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