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E25 Bottoms-up product and go-to-market strategy with product leader and investor Vivek Saraswat
Manage episode 292833233 series 2601023
In this episode, Erasmus Elsner is talking to Vivek Saraswat, who has been a venture investor at Mayfield at the time of the recording and previously a product leader at Docker/VMware/AWS. Since recording this episode, Vivek has joined Immersa as a founding VP of product.
00:00 Intro
00:56 Who is Vivek?
03:12 Joining Mayfield
05:07 Portfolio companies
07:08 Covid impact on commercial open-source
10:17 Go-to-market (GTM)
14:13 Managing product roadmaps in open-source
17:10 Dedicating to bottoms-up GTM
20:49 Hooks and upsells
24:54 Optimal lines between community and commercial
29:22 Firewalls between community and commercial
31:51 Inculcating community-commercial in the organization
52 episodes
Manage episode 292833233 series 2601023
In this episode, Erasmus Elsner is talking to Vivek Saraswat, who has been a venture investor at Mayfield at the time of the recording and previously a product leader at Docker/VMware/AWS. Since recording this episode, Vivek has joined Immersa as a founding VP of product.
00:00 Intro
00:56 Who is Vivek?
03:12 Joining Mayfield
05:07 Portfolio companies
07:08 Covid impact on commercial open-source
10:17 Go-to-market (GTM)
14:13 Managing product roadmaps in open-source
17:10 Dedicating to bottoms-up GTM
20:49 Hooks and upsells
24:54 Optimal lines between community and commercial
29:22 Firewalls between community and commercial
31:51 Inculcating community-commercial in the organization
52 episodes
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