From Thomas Guides to AI: The Shift to Answer Engine Optimization

Episode Summary:

Just as GPS replaced the Thomas Guide, Artificial Intelligence is replacing traditional Search Engine Optimization. In this episode, Connor with Honor explains why businesses must pivot to "Answer Engine Optimization" (AEO) to stay visible in the age of AI.

Full Show Notes:

If you were around before 2007, you likely remember the Thomas Guide—that thick, county-organized book of maps sold at office supply stores and Costco (or Price Club)1. Just as technology evolved from those paper maps to GPS, the digital landscape is currently undergoing a massive shift from Search Engine Optimization (SEO) to Artificial Intelligence Optimization2.

In this episode, Connor with Honor (the AI Growth Architect) breaks down why the old methods of "blue link" searching are fading and how Large Language Models (LLMs) are becoming the new gatekeepers of information3.

Key Topics Covered:

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• The Evolution of Search: Why relying on old SEO tactics is like using a paper map in a GPS world4.
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• AEO (Answer Engine Optimization): The transition to a "Question and Answer" format where content must directly solve user problems—whether it’s about real estate inspections, plumbing, or roofing—to be picked up by AI5.
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• The AI Landscape: Navigating the different models available today, including ChatGPT (OpenAI), Grok (xAI), Meta, Claude (Anthropic), Copilot (Microsoft), and Gemini (Google)6.
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• The "Playbook" Warning: A look at how AI systems know your psychological "playbook," how they are aligned (often with a Silicon Valley bias), and why you must be vigilant to avoid being distracted or influenced by them7.
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• Business Positioning: How to audit your business to ensure you are the best resource found online when clients ask AI for help8.
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Resources & Links:

📘 Read the Book:

For a complete blueprint on navigating this shift, check out Connor's book, AI Growth Architect.

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• Amazon Link: AI Growth Architect 9
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🤖 Agency & Consulting:

Connor with Honor operates Santa Clarita Artificial Intelligence. His agency, Honor Elevate, helps businesses build agentic systems and optimize for the AI era10.

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• Agency Website:

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