Customer support often feels like a cost center, but what if it’s actually the engine that powers your growth? We sit down with Voxify founder and CEO David Duguan to explore how deliberate customer conversations by phone and text shape better marketing, tighter sales cycles, and smarter products. David shares the moment he realized he had to move from lone problem solver to systems builder—and how a simple metaphor, “rearranging the furniture in your team’s mind,” changed the way he communicates intent and builds trust.
We dive into the qualities he hires for—honesty, trust, and self-awareness—and why early hiring decisions determine how well your company survives transitions. David opens his playbook for delegation, including how he turned his own judgment into a documented decision algorithm so his team can act quickly without constant approvals. That lightweight operating system for choices speeds execution and reduces bottlenecks, while still leaving room for learning and iteration.
Culture is where it all sticks. David outlines a decentralized pod model anchored by a few clear principles: invent beyond the box, prioritize relationships, and stay adaptable to achieve outcomes. He backs those ideas with everyday practices that make values real, from team game nights to thoughtful gifts that celebrate individuality. The goal is simple and ambitious—create a platform where people grow, take initiative, and build leverage in their careers while driving the company forward.
If you’re a founder aiming to scale like a CEO, you’ll leave with practical ideas for hiring, delegation, process design, and culture building. Subscribe for more conversations that turn leadership into systems, systems into momentum, and momentum into sustainable growth. Got a delegation tip that changed your team’s speed? Share it with us and leave a review to help others find the show.