Static files don’t just slow you down—they mute your best ideas. We sit down with Alex Shevelenko, founder and CEO of Releto, to unpack how turning PDFs and PowerPoints into interactive, nonlinear experiences can unlock attention, shorten sales cycles, and finally show what your audience is engaging with. Alex shares the moment he realized great strategy was dying in folders, then walks through a practical path to adoption: keep the tools teams already use, upgrade the output, and remove change management friction.
The conversation also dives into the messy middle of hiring and scaling. Alex breaks down why scrappiness can only take you so far, how the “Interimpreneur” pipeline filters for curiosity and execution, and when to stop hedging and bring in specialists who’ve done it before. He’s candid about delegation, too: how an EA, content operators, and even “Alex GPT” help him scale without sacrificing clarity, and why most delegation fails when outcomes aren’t defined. Expect concrete signals he uses to hire—product fluency, get-it-done bias, and being a good human—and the blunt cultural norm that keeps the bar high.
Looking ahead, Alex explains why regulated, complex industries are the real proving ground for AI. Instead of tossing sensitive material into a generic model, Releto starts from approved content and uses regenerative AI to build interactive, auditable experiences at scale—exactly what compliance-heavy teams need to modernize safely. If you care about sales enablement, buyer experience, or content operations in finance, healthcare, or pharma, this is a roadmap you can actually use.
If this conversation sparked ideas, tap follow, share it with a teammate who lives in decks, and leave a quick review—what would you transform first: your sales playbook, onboarding, or customer education?