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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.
Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.
This episode covers
- Improving your business development communications
- Assessing current and upcoming business needs
- Identifying cultural fits in employment candidates
- Diversity and inclusion when hiring
- Specialist vs T-Shaped marketeers
- Keeping staff engaged and passionate
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: [email protected]
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