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What started as a vision to empower mothers to work from home while also taking care of their children grew into a marketplace that provides a platform where 50,000 beneficiaries can showcase their environmentally and socially conscious products and services.

The name of that marketplace is Market for Good and Tali Goldman is its founder and managing director. As an Israeli-born citizen of Singapore, she has a particular sensitivity for women who find themselves unable to care for their children due to challenges like poverty, hunger, disabilities, and incarcerated family members. Market for Good started with Tali’s vision to create an innovative gift solution for corporations to shift procurement power to empower women.

Soon, she and her team found themselves building a robust digital marketplace with a mission to impact at least 2 million people. Tali’s expertise in sustainable product procurement and environmental impact quantification, coupled with her passion for empowering social enterprises in Asia, makes her a compelling voice in transitioning procurement to sustainable products.

In this scale tale, Tali takes us on her journey of building, growing, and scaling Market for Good once she accepted a request from the Singaporean government to work with 48 charities. Discover how she and her team:

  • Conducted research to understand the magnitude of the problems they solve to attract large banks, hotels, and corporate enterprise clients,
  • Developed a unique and comprehensive approach to show customers the environmental and social impact of each product or service,
  • Honor their commitment to sustainability through innovative packaging and delivery methods,
  • Source beneficiaries throughout Asia to help organizations reach their Environmental, Social, and Governance Goals (ESGs), and more!

Listen now to find out how Market for Good is revolutionizing corporate gifting and procurement practices, and how you can be part of this impactful movement.

Take the first steps towards transitioning your procurement practices to sustainable products while making a tangible difference for the environment and society.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

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