Ep. 15: Why There Are Levels To Funnel Marketing With Steve Larsen Scale To Sale podcast

Ep. 15: Why There Are Levels to Funnel Marketing with Steve Larsen

3d ago 21:12

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Overview: In this candid conversation, Steve Larsen (formerly “the funnel guy” at ClickFunnels) dismantles the myth of “one perfect funnel” and reveals why pre-launch hype, customer-centric offers, and ruthless delegation are the true drivers of sustainable growth. If you’ve ever launched a funnel only to watch crickets afterward, Steve’s “levels to marketing” framework will show you how to build demand, validate your offer, and scale yourself out of the day-to-day grind.

Key Takeaways:

Hollywood Launch Analogy: Learn how multi-stage teaser campaigns (year-ahead, 6 months, 2 months, week-of) translate to higher conversions in biz.
Offer Creation First (Who, Not What):

Identify your ideal customer (Who).
Map their most painful problems (Valuable Problems).
Validate via direct conversation & surveys.
Build an offer that solves the core pain + bonus modules for follow-up issues.

Green Dot/Red Dot Delegation:

Green Dot tasks: Directly generate revenue (sales calls, high-level strategy).
Red Dot tasks: Everything else (admin, editing, scheduling).
Delegate red-dot tasks immediately; hire your first revenue-contributing team member next.

Common Mistakes:

Launching a funnel cold without building demand.
Asking, “What should I sell?” instead of, “Who do I want to serve?”
Wearing too many hats and grinding on non-revenue tasks.

Episode Highlights & Timestamps:

[00:00] Introduction: Why “One Funnel” Is Never Enough

[02:15] Steve’s Story: 34 Failures Before Becoming ClickFunnels’ “Funnel Guy”

[07:30] Funnel vs. Marketing: How Hollywood Launches Inspire Business Launches

[14:20] Offer Creation: Start with “Who” & Solve Their Most Painful Problem

[22:45] Green Dot/Red Dot Method: Prioritizing Revenue Tasks & Delegation

[30:10] Steve’s Upcoming Event (OfferLaunch.com) – Early-Bird VIP Access

[37:50] Pitfalls in Funnel Marketing & How to Avoid Them

[44:05] Q&A: Balancing Evergreen Funnels with Launch-Style Campaigns

[49:55] Final Thoughts: How to Build a Sustainable, Scalable Launch Machine

15 episodes

Key Takeaways:

Hollywood Launch Analogy: Learn how multi-stage teaser campaigns (year-ahead, 6 months, 2 months, week-of) translate to higher conversions in biz.
Offer Creation First (Who, Not What):

Identify your ideal customer (Who).
Map their most painful problems (Valuable Problems).
Validate via direct conversation & surveys.
Build an offer that solves the core pain + bonus modules for follow-up issues.

Green Dot/Red Dot Delegation:

Green Dot tasks: Directly generate revenue (sales calls, high-level strategy).
Red Dot tasks: Everything else (admin, editing, scheduling).
Delegate red-dot tasks immediately; hire your first revenue-contributing team member next.

Common Mistakes:

Launching a funnel cold without building demand.
Asking, “What should I sell?” instead of, “Who do I want to serve?”
Wearing too many hats and grinding on non-revenue tasks.