The Top 3 Ways Business Owners Waste Money on Digital Marketing (And the Organic System That Replaces It)

Episode Summary: Most business owners don’t need more leads. They need to stop wasting the ones already trying to find them.

In this hard-hitting episode, Mark Crandall—agency veteran turned systems architect—breaks down the top 3 ways businesses are wasting money on digital marketing, and how the Testimonial Waterfall System turns your existing customers into your best salespeople.

If you’re spending money on ads without a foundation built to convert, this episode is your wake-up call.

What You'll Learn:

• Why your website, GMB, and social profiles are part of your company’s valuation—and how ignoring them kills your ROI

• The 3 biggest digital money-wasters (and how to fix them fast)

• The 3 testimonial questions that unlock SEO content, organic reach, and endless referrals

• Why most paid traffic is like "pouring gas on wet wood"

• How to build a digital funnel from your happiest clients—without hiring a marketing team

Quote to Remember: "If you're not lighting up that first conversation with your customer, why in the world are you spending money trying to talk to strangers?" – Mark Crandall

Want to See the System in Action?

The Testimonial Waterfall System is now live.

It's the same 9-step organic marketing engine that helped scale companies to 7 figures—with minimal ad spend and maximum word-of-mouth momentum.

Get access now at scaletosaleconsulting.com/waterfall

Ready to Build Yours? Schedule a strategy call with Mark to customize the Waterfall for your business: Book Now