Nick talks to Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, about the power of simplification in marketing and business growth, particularly for those with seven- to eight-figure businesses.

Allan shares his core philosophy, the structure of his 9-box marketing plan, and the importance of focusing on a "rich life" by design.

KEY TAKEAWAYS

• Simplification is crucial in marketing, as complexity often hampers execution and leads to procrastination. Allan's 1-Page Marketing Plan is a 9-box framework that simplifies the entire customer journey.
• Focus on specialisation (niching) and avoid the temptation to widen your market, as being highly specialised allows you to charge more, resonate better with customers, and communicate with higher precision.
• The only two marketing metrics that truly matter are Cost of Customer Acquisition (CoCA) and Lifetime Value (LTV). All other metrics are merely tools to help troubleshoot or optimise these two primary figures.
• Convert customers by delivering a world-class experience and orchestrate referrals by making the referrer look good, which creates positive goodwill and brand equity for your business.

BEST MOMENTS

"My role in simplification is to simplify the complex."

"The only two metrics that really, really matter are your Cost of Customer Acquisition and Lifetime Value."

"If you do the first parts of your marketing right, sales becomes so easy and frictionless."

"How do we get to that rich life, how do we live a life that's essentially awesome?"

VALUABLE RESOURCES

Exclusive offer for SCALE UP listeners!

Level up your marketing with The 1PMP Architect, a free tool by Allan Dib that builds your custom marketing plan. Access it here: leanmarketing.com/scaleup

Allan Dib on LinkedIn - https://au.linkedin.com/in/allandib

Allan Dib on Instagram - https://www.instagram.com/allandib/?hl=en

Lean Marketing With Allan Dib on YouTube: https://www.youtube.com/@LeanMarketingOfficial

To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO

Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/