The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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329 - The Best Marketing Process - with Andy Culligan
Manage episode 433961345 series 3268689
Content provided by Matt Wolach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Wolach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
EPISODE SUMMARY
In a recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sits down with Andy Culligan, a seasoned marketer with a rich background in SaaS, who shared his journey from CMO of Leadfeeder to becoming a fractional CMO, a role that has been gaining significant traction in recent years.
Andy’s story is not just about his career evolution, but also about the larger shift in how companies are approaching marketing leadership. Read more to learn how the best marketing process can change your business.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 329, “The Best Marketing Process - with Andy Culligan”
Guest: Andy Culligan, Founder of andyculligan.com
Host: Matt Wolach, a top B2B SaaS Sales Coach, Entrepreneur, and Investor
Sponsored by: Leadfeeder
TOP TIPS FROM THIS EPISODE
- Common Pitfalls in SaaS Marketing
- The Art of Sales and Marketing Alignment
- Scaling a SaaS Business Successfully: The Key Strategies
EPISODE HIGHLIGHTS
- A Serendipitous Start to a New Career Path
- The Value of Fractional Leadership
TOP QUOTES
Andy Culligan
[03:22] "Fractional executives are becoming more popular in the SaaS space because they offer high-level experience without the long-term commitment of a full-time hire."
[08:15] "SaaS marketing is uniquely exciting because it's all about scalability and leveraging data to drive growth."
[08:45] "Sales and marketing alignment is crucial. When these teams work together, they create a powerful engine for growth."
Matt Wolach
[13:31] "If you’re looking to scale your marketing efforts, it’s essential to focus on building a repeatable and scalable process."
[18:30] "Having a clear marketing plan isn’t just about setting goals; it’s about knowing what success looks like and having the right metrics in place to measure it."
LEARN MORE
To learn more about Andy Culligan, visit: https://andyculligan.com/
You can also find Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/
For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/
Get even more tips by following Matt elsewhere:
232 episodes
Share
Manage episode 433961345 series 3268689
Content provided by Matt Wolach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Wolach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
EPISODE SUMMARY
In a recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sits down with Andy Culligan, a seasoned marketer with a rich background in SaaS, who shared his journey from CMO of Leadfeeder to becoming a fractional CMO, a role that has been gaining significant traction in recent years.
Andy’s story is not just about his career evolution, but also about the larger shift in how companies are approaching marketing leadership. Read more to learn how the best marketing process can change your business.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 329, “The Best Marketing Process - with Andy Culligan”
Guest: Andy Culligan, Founder of andyculligan.com
Host: Matt Wolach, a top B2B SaaS Sales Coach, Entrepreneur, and Investor
Sponsored by: Leadfeeder
TOP TIPS FROM THIS EPISODE
- Common Pitfalls in SaaS Marketing
- The Art of Sales and Marketing Alignment
- Scaling a SaaS Business Successfully: The Key Strategies
EPISODE HIGHLIGHTS
- A Serendipitous Start to a New Career Path
- The Value of Fractional Leadership
TOP QUOTES
Andy Culligan
[03:22] "Fractional executives are becoming more popular in the SaaS space because they offer high-level experience without the long-term commitment of a full-time hire."
[08:15] "SaaS marketing is uniquely exciting because it's all about scalability and leveraging data to drive growth."
[08:45] "Sales and marketing alignment is crucial. When these teams work together, they create a powerful engine for growth."
Matt Wolach
[13:31] "If you’re looking to scale your marketing efforts, it’s essential to focus on building a repeatable and scalable process."
[18:30] "Having a clear marketing plan isn’t just about setting goals; it’s about knowing what success looks like and having the right metrics in place to measure it."
LEARN MORE
To learn more about Andy Culligan, visit: https://andyculligan.com/
You can also find Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/
For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/
Get even more tips by following Matt elsewhere:
232 episodes
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Similar to Scale Your SaaS
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
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For more than a dozen years, the Stack Overflow Podcast has been exploring what it means to be a software developer and how the art and practice of programming is changing our world. From Rails to React, from Java to Node.js, join the Stack home team for conversations with fascinating guests to help you understand how technology is made and where it’s headed.
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Go offline with the Player FM app!
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