Ryan Van Ornum welcomes Noelle Peterson of Start Smart Systems to the Scaling Up Success podcast for an insightful conversation on business automation, finding your niche, and the power of relationships. Noelle shares how her entrepreneurial journey unexpectedly blossomed from supporting her husband's ministry into launching a thriving business of her own. With a diverse background in government and overseas ministry, she discovered her strength lies in creating efficient systems and helping others do the same. “My skill set is getting things done,” she says, highlighting her drive for productivity and professionalism. This focus has led to impressive growth, doubling her business in the past two years, powered by clear audience targeting and a relationship-based marketing approach. Approximately 90% of her clients come through referrals, especially within the Achieve Systems community, thanks to consistent interactions that build lasting trust.

A key insight Noelle offers is the importance of leveraging your time through effective delegation. “If we could do what we’re really good at most of the time, there’s 80% we don’t need to do, someone else can do it better,” she explains. This mindset has allowed her to scale her operations by building a supportive team, including her own daughter. Noelle advises entrepreneurs to define their ideal client with precision: “You need to be able to speak to your audience; otherwise, you’re speaking too broad and nobody’s going to hear you.” By narrowing their focus, business owners can better connect with those who truly need their services. Interested in streamlining your business so you can focus on what you do best? Visit StartSmartSystems.com to learn how automation can elevate your success.

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