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Thomas: Over 30% of Consumers Planning to Pull Back on Holiday Spend

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Katie Thomas covers the frugal consumer in 2025’s holiday season. Successful retailers are doing “straightforward” holiday discounts and having “a little bit of fun.” Her firm, the Kearney Consumer Institute, notes that around a third of consumers plan to partially or deeply pull back on spending this year. However, people are still planning to buy gifts, and she breaks down the most attractive categories.

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