Welcome to the Scottish Business Network podcast. In this episode of the Scottish Business Network Podcast, host and SBN's Chairman Russell Dalgleish sits down with Doug Stevenson, the Network’s San Francisco Ambassador, for a dynamic conversation spanning continents, industries, and insights. Doug shares his personal background and early career, offering a glimpse into the formative experiences that shaped his global perspective. The conversation explores Doug’s entrepreneurial journey with Vibrant Media, a pioneering contextual advertising company that achieved significant success in the US and beyond. Now focused on CEO coaching and mentoring, Doug reflects on the challenges and rewards of leading at the highest level, sharing practical advice for founders and executives navigating growth and change. He also offers his unique insights into US market opportunities for Scottish businesses, including the cultural nuances and strategic considerations that can make or break international expansion.