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Ep. 166 - ORTHO-ABM Playbook! Tactics to Land 10 Meetings/Month with 24/7 Chat for Practices 💬

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Manage episode 480685390 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby dissects newsletter reader Joe’s challenge: selling a 24/7 chat-service product to growth-minded operators at independent orthopedic practices—on a scrappy budget. Mason lays out a step-by-step ABM playbook, from pinpointing buying triggers to launching a niche podcast that doubles as a pipeline engine.

Best Moments:

(00:32) Introduction to Joe’s ABM hurdle—independent orthopedic practices

(01:35) Setting realistic conversion expectations & timeframes

(02:08) Budget-cycle insights and buying trends in indie practices

(03:03) Identifying the trigger point when practices need 24/7 chat

(03:58) Finding prospects in associations and private communities

(04:09) Geomapping accounts for hyper-targeted ads

(04:38) Content strategy: demos, testimonials & proof points

(05:37) Why launching a podcast for practice owners is a game-changer

(06:39) How the podcast can reliably book 10 meetings per month

(07:16) Soft-selling at the close of each podcast interview

  continue reading

167 episodes

Artwork
iconShare
 
Manage episode 480685390 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby dissects newsletter reader Joe’s challenge: selling a 24/7 chat-service product to growth-minded operators at independent orthopedic practices—on a scrappy budget. Mason lays out a step-by-step ABM playbook, from pinpointing buying triggers to launching a niche podcast that doubles as a pipeline engine.

Best Moments:

(00:32) Introduction to Joe’s ABM hurdle—independent orthopedic practices

(01:35) Setting realistic conversion expectations & timeframes

(02:08) Budget-cycle insights and buying trends in indie practices

(03:03) Identifying the trigger point when practices need 24/7 chat

(03:58) Finding prospects in associations and private communities

(04:09) Geomapping accounts for hyper-targeted ads

(04:38) Content strategy: demos, testimonials & proof points

(05:37) Why launching a podcast for practice owners is a game-changer

(06:39) How the podcast can reliably book 10 meetings per month

(07:16) Soft-selling at the close of each podcast interview

  continue reading

167 episodes

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