Most agencies are stuck in a cycle of referrals, one-off Google searches, or being carried by a few loyal clients. That reality often leaves growth out of your control, pricing in a race to the bottom, and revenue unpredictable. In this live episode of Scrappy ABM, host Mason Cosby sits down with Joseph Lewin, head of podcast strategy at Scrappy ABM, to reveal how agencies can flip that script through account-based podcasting.

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With data, real client results, and behind-the-scenes process, Mason and Joseph walk through the exact steps to generate conversations with best-fit decision makers, build strategic relationships, and predictably drive revenue. This isn’t about chasing downloads or fluffy brand metrics—it’s about creating $2M in sales within two years by building a system that works even if you start with zero listeners.

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👤 Guest Bio

Joseph Lewin is the Head of Podcast Strategy at Scrappy ABM. Since 2021, he has launched 38 podcasts, directly helping hosts generate over $6 million in trackable revenue from their shows. Beyond B2B strategy, Joseph also runs a YouTube channel where he experiments with building, burning, and creating from logs—showcasing his creativity both in and outside of business.

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📌 What We Cover

• Why most marketing agencies are commoditized and how podcasting changes that dynamic
• The three overlooked questions every agency should answer before launching a show
• Real-world examples of $2M+ in revenue sourced through account-based podcasting
• The three main podcast models: content engine, account-based, and public figure
• Why 90% of shows fail and how to avoid the common pitfalls of measurement, consistency, and promotion
• A 30-day launch framework to secure conversations with best-fit customers
• Practical guest outreach strategies that consistently book decision makers
• How to turn post-episode follow-up into pipeline and referrals

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🔗 Resources Mentioned

• Scrappy ABM: Visit for more ABM tips and strategies.
• Connect with Mason on LinkedIn for a conversation about ABM
• Connect with Joseph Lewin on LinkedIn

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If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!