If you’re trying to figure out how to scale your business without destroying your culture, this episode is for you. In this conversation, Felipe Crook (co-founder of Caldor Dynamics) sits down with Randy Pennington, a Dallas-based author, speaker, and advisor who has spent decades helping organizations navigate change, build accountability, and create cultures that actually win.

Randy breaks down:

--Why you must go from scrappy → sustainable → scalable --The 6 non-negotiables every business needs to grow

--Why culture always wins (and why most founders abandon it first)

--How to use habits, systems, and metrics to shape your culture

--The real reasons people and companies actually change --What “the whole package” leader looks like—and how rare they are

--If you’re a founder, CEO, or leader who wants to scale and leave a lasting impact, this episode is basically a playbook.

🎯 What You’ll Learn

--How to know if your business is truly sustainable before you try to scale

--The difference between activity, results, and perceptions (and what to measure)

--Why crisis pushes change and opportunity pulls change

--How to get stubborn leaders to care about culture and people

--The three traits Randy’s research found in exceptional leaders

--How to become the kind of leader who still influences people when you’re not in the room

🌐 Website: https://www.penningtongroup.com/

🔗 LinkedIn: https://www.linkedin.com/in/randygpennington/

📄 Download the “Whole Package” leadership research & whitepaper: Visit PenningtonGroup.com and click “Learn more about The Whole Package.”

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