Sean interviews JP DZahr, an expert in digital marketing with experience at Microsoft, Boeing, and the banking industry. JP shares his journey from corporate marketing to creating niche market platforms for the solar industry. They go through topics like pay-per-click advertising, geotargeting, and generating leads through content-rich platforms. JP explains how solar companies can minimize costs and maximize revenue by leveraging Google's AdSense program and organic traffic. Whether you're a solar installer or a marketer, this episode is packed with valuable insights on optimizing solar marketing strategies.
Topics covered:
JP Dzhar background
Pre-press
Lawinfo www.lawinfo.com
PPC = Pay-per-click
Geotargeting
Information platform
AdSense
Permutations and Combinations
AI-generated articles for ad pages
Solar Bros
Door Knockers
Tax Credits
Lead generator
Looky-loo
Researcher
Buyer
Generating income using Google Ads
Trolling the Spammers
Find out more on:
The World of Codes Website: www.theworldofcode.com
Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean