Sean interviews JP DZahr, an expert in digital marketing with experience at Microsoft, Boeing, and the banking industry. JP shares his journey from corporate marketing to creating niche market platforms for the solar industry. They go through topics like pay-per-click advertising, geotargeting, and generating leads through content-rich platforms. JP explains how solar companies can minimize costs and maximize revenue by leveraging Google's AdSense program and organic traffic. Whether you're a solar installer or a marketer, this episode is packed with valuable insights on optimizing solar marketing strategies. Topics covered: JP Dzhar background Pre-press Lawinfo www.lawinfo.com PPC = Pay-per-click Geotargeting Information platform AdSense Permutations and Combinations AI-generated articles for ad pages Solar Bros Door Knockers Tax Credits Lead generator Looky-loo Researcher Buyer Generating income using Google Ads Trolling the Spammers Find out more on: The World of Codes Website: www.theworldofcode.com Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at www.heatspring.com/sean