Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Search Engine Roundtable Podcast

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10d ago 10:59

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Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect their ccTLDs to their .com, but nothing is changing with how the search results work, do not change your intentional SEO strategy because of this. Google said again that structured data does not make your site rank better. Google Ads announced its ad safety report, where it suspended 200% more advertiser accounts year-over-year. Google Ads released API version 19.1. Google posted a new ad strength guide and best practices. Google Ads is rolling out age exclusions for PMax campaigns. Google Merchant Center now offers a popular products report. Google is testing a new “new” label. Google AI Overviews can link to themselves over and over again. Google AI Overviews can also show duplicate links to the same site. Google is testing ask a follow up search box. Google Discover’s new full-width design is cropping publisher images. The Financial Times interviewed Google’s Elizabeth Reid. Google was sued for over $6 billion in the UK over alleged search dominance. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:43 - Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

2:05 - Google Search Ranking Volatility Heating Up April 16th

3:04 - Google Search ccTLDs Are Going Away

3:35 - Google: Nothing Has Changed With International SEO with ccTLD Change

4:30 - Google Again Says Structured Data Does Not Make Your Site Rank Better

4:59 - Google Ads Suspended 200% More Advertisers (39.2M) & Removed 5.5 Billion Ads

6:22 - Google Ads API Version 19.1 Now Available

6:40 - New Google Ad Strength Guide Best Practices

6:57 - Google Ads PMax Age Exclusions Rolling Out

7:22 - New Google Merchant Center Popular Products Report

7:36 - Google Testing New Label In Search Results Snippets

8:10 - Google AI Overviews Linking Over & Over Again To Itself

8:38 - Google AI Overviews With Duplicative Links

9:04 - Google Ask A Follow-Up Search Box

9:30 - Google Discover Cropping Publisher Images In New Full Width Redesign

10:01 - Financial Times Interviews Head Of Google Search, Elizabeth Reid

10:26 - Google Sued For £5 Billion In UK Class Action Lawsuit Over Search Dominance

10:45 - Conclusion

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