This week we covered some big Google Search ranking movement and volatility. Google earlier confirmed a serving issue with Google Search. Google AI Mode expanded to 35 new languages and 40 new countries. Google added shoes to the Try On feature and supports three new countries. Google is testing a more publisher-friendly recipe AI Overview. Google is testing an Ask AI Mode anything carousel. Google is testing AI Overviews that jump faster to AI Mode. Google is testing AI-generated search result snippets. Google Voice Search is now powered by Speech-to-Retrieval. Microsoft Ads blog has a post about how to optimize for AI Search. Google Business Profiles is testing a new Insights feature. Bing Places rolled out a new dashboard. Google Merchant Center has a new wallet promotion option and also allows you to use your own brand in short titles. Google Ads has a new missed growth opportunities tab. Google Ads auto-apply recommendation setting has moved. Google revealed the dates for when call-only ads will go away. Microsoft Advertising ad grant program is shutting down. Google AdSense authorized buyers will replace the ad networks blocking controls. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:25 - Google Search Ranking Volatility Heats Up October 7th & 8th

2:25 - Google Confirms Google Search Serving Issue

3:03 - Google AI Mode Expands To 35 New Languages & 40 Countries

3:33 - Google Try On Adds Shoes & Expands To Australia, Canada and Japan

4:00 - Google Tests More Publisher Friendly Recipe AI Overviews

4:45 - Google Ask AI Mode Anything Explore Carousel

5:04 - Test: Google AI Overviews Show More Button Jumps Into AI Mode

5:35 - Google Tests AI Generated Search Snippet Descriptions

6:02 - Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

6:37 - Microsoft Ads Posts On How To Optimize For AI Search Answers

7:10 - New: Google Business Profile Report Negative Review Extortion Scams

7:39 - New Google Business Profiles Insights

7:57 - Bing Places New Dashboard Rolling Out

8:42 - Google Merchant Center Adds Google Wallet Promotion Option

9:08 - Google Merchant Center Lets You Use Your Own Brand In Short Title

9:26 - Google Ads Missed Growth Opportunities Tab

9:42 - Google Reveals Dates For Call Ads Going Away

10:11 - Microsoft Advertising Ad Grant Program To Be Shut Down

10:35 - Google AdSense Authorized Buyers To Replace Ad Networks Blocking Controls

10:56 - GA4 Surge In Organic Search Traffic But Search Console Flat

11:37 - Conclusion