Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Digital PR is the future of link building with Vince Nero

1:11:40
 
Share
 

Manage episode 431204715 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.

Sponsors:

Follow Vince & Buzzstream

Time stamps

  • 00:00:04 - Intro

  • 00:00:56 - Sponsor: SEO Testing

  • 00:03:47 - Sponsor: Search ‘n’ Stuff

  • 00:06:16 - Welcome to the show, Vince Nero

  • 00:08:15 - The shift towards digital PR in link building

  • 00:11:47 - The benefits of digital PR

  • 00:12:50 - How digital PR relates to AI Overviews

  • 00:13:33 - What we can learn from the Google API leak

  • 00:16:45 - Why digital PR is called ‘earned media’

  • 00:20:38 - Using Ahrefs to find your competitors’ best links

  • 00:22:54 - The price of a quality links in 2024

  • 00:25:22 - The links that money can’t buy (in theory)

  • 00:26:20 - Journalists are underpaid and overworked

  • 00:28:30 - How to stand out against AI-generated content

  • 00:31:10 - Align your content to your audience

  • 00:31:50 - Google is looking for fresh, new content

  • 00:35:45 - Freshness can help get your content featured in AI Overviews

  • 00:36:35 - Vince’s blueprint for success (patent pending)

  • 00:39:35 - Make the journalists job as easy as possible

  • 00:41:29 - Is your pitch enough to write an article?

  • 00:44:40 - The click-through rate of big publications vs niche publications

  • 00:45:35 - How to build positive relationships with publications

  • 00:46:34 - The crossover of traditional PR and digital PR

  • 00:48:30 - Proving yourself as an expert

  • 00:50:00 - There’s a publication or forum or subreddit for every niche

  • 00:51:40 - Focus on the metrics that matter

  • 00:51:51 - Find your tribe (Seth Godin’s advice)

  • 00:54:48 - Find the balance between thinking outside the box and find your audience

  • 00:58:12 - Digital PR for SEO vs brand growth

  • 01:01:02 - Are unlinked mentions still valuable?

  • 01:04:30 - Your site design can affect if people link to you!

  • 01:06:26 - The big sites are overtaken by bad layouts and ads

  • 01:08:15 - Where to follow Vince and Buzzstream

  • 01:09:25 - Outro - I’ve hosted more episodes than Mark!

  • 01:10:41 - Next week guest announcement

  continue reading

305 episodes

Artwork
iconShare
 
Manage episode 431204715 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.

Sponsors:

Follow Vince & Buzzstream

Time stamps

  • 00:00:04 - Intro

  • 00:00:56 - Sponsor: SEO Testing

  • 00:03:47 - Sponsor: Search ‘n’ Stuff

  • 00:06:16 - Welcome to the show, Vince Nero

  • 00:08:15 - The shift towards digital PR in link building

  • 00:11:47 - The benefits of digital PR

  • 00:12:50 - How digital PR relates to AI Overviews

  • 00:13:33 - What we can learn from the Google API leak

  • 00:16:45 - Why digital PR is called ‘earned media’

  • 00:20:38 - Using Ahrefs to find your competitors’ best links

  • 00:22:54 - The price of a quality links in 2024

  • 00:25:22 - The links that money can’t buy (in theory)

  • 00:26:20 - Journalists are underpaid and overworked

  • 00:28:30 - How to stand out against AI-generated content

  • 00:31:10 - Align your content to your audience

  • 00:31:50 - Google is looking for fresh, new content

  • 00:35:45 - Freshness can help get your content featured in AI Overviews

  • 00:36:35 - Vince’s blueprint for success (patent pending)

  • 00:39:35 - Make the journalists job as easy as possible

  • 00:41:29 - Is your pitch enough to write an article?

  • 00:44:40 - The click-through rate of big publications vs niche publications

  • 00:45:35 - How to build positive relationships with publications

  • 00:46:34 - The crossover of traditional PR and digital PR

  • 00:48:30 - Proving yourself as an expert

  • 00:50:00 - There’s a publication or forum or subreddit for every niche

  • 00:51:40 - Focus on the metrics that matter

  • 00:51:51 - Find your tribe (Seth Godin’s advice)

  • 00:54:48 - Find the balance between thinking outside the box and find your audience

  • 00:58:12 - Digital PR for SEO vs brand growth

  • 01:01:02 - Are unlinked mentions still valuable?

  • 01:04:30 - Your site design can affect if people link to you!

  • 01:06:26 - The big sites are overtaken by bad layouts and ads

  • 01:08:15 - Where to follow Vince and Buzzstream

  • 01:09:25 - Outro - I’ve hosted more episodes than Mark!

  • 01:10:41 - Next week guest announcement

  continue reading

305 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play