In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being.

Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future.

Jamie also highlights AI's rising influence, the importance of robots.txt, Core Web Vitals updates, and structured data advancements.

Follow Jamie:

• Website: https://not-a-robot.com/
• LinkedIn: https://www.linkedin.com/in/jamie-indigo/
• Bluesky: https://bsky.app/profile/not-a-robot.com
• Rich Snippets: https://trafficthinktank.com/rich-snippets/

Resources

1. Web Almanac 2024 - SEO Chapter: https://almanac.httparchive.org/en/2024/seo
2. Performance chapter: https://almanac.httparchive.org/en/2024/performance
3. Maggie Appleton Dark Forest: https://maggieappleton.com/ai-dark-forest
4. https://youtu.be/1OvasjokuaA?si=UBNiK07uyWHjd2HX by Jess Sankhavaram-Peck

Chapters

• 00:00 Welcome to 2025: Kicking Off the New Year
• 01:11 Sponsored by SE Ranking https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour
• 02:45 Introducing Jamie Indigo: Technical SEO Expert
• 03:56 What is the Web Almanac?
• 04:43 Exploring the Methodology: Data and Analysis
• 13:47 Dynamic Rendering and Robots.txt: Trends and Changes
• 20:44 Meta Robots Directives: New Data Insights
• 29:03 Canonical Tags Explained
• 29:37 Consistency in SEO
• 33:53 JavaScript and SEO Misconceptions
• 34:51 Structured Data Insights
• 39:34 The Role of Knowledge Graphs
• 46:10 Core Web Vitals Update
• 50:05 Wrapping Up and Future Plans