Recessions happen—but that doesn’t mean your business has to go down with the economy. In this episode, we’re tackling the emotional rollercoaster of running a small business during tough economic times, sharing the honest fears (and occasional ugly cries) that come with slower seasons.

We’re talking about the power of adaptability, creative ways to pivot your products or services, and how making your business irreplaceable through convenience can set you apart. We swap ideas like local delivery, subscription services, loyalty programs, and more ways to keep customers coming back—without burning yourself out.

Plus, we get real about the importance of knowing your numbers, taking ownership of your finances (Profit First, anyone?), and finding your people—because nobody should go through this alone.

This episode is equal parts tough love, practical tips, and heartfelt encouragement to ride the waves of business with resilience, gratitude, and community.

Takeaways:

• Adaptability is key—pivot, expand, or simplify.

• Get hands-on with your finances (yes, you—not just your bookkeeper).

• Focus on convenience and customer retention.

• Build your business village—collaboration over competition.

• Keep your mindset strong—cry if you need to, then keep going.

Whether you’re thriving, surviving, or somewhere in between, this one’s for you.