Originally from Uruguay and now based in Madison, WI, Matias helps cities and organizations connect with underheard voices. He reminds us that progress isn’t just technological—it’s social. Without infrastructure, access, and inclusion, adoption doesn’t happen.

EVs, he argues, are a mirror for how we build systems: Who benefits, who’s left out, and who gets a say?

TL;DR

* Equity first: EV access must include every neighborhood, not just the affluent.

* Infrastructure gap: Charging deserts echo old redlining patterns.

* Ethical supply: Sustainable batteries require fair labor, not just clean tech.

* Density wins: Transit, walkability, and urban design matter more than suburban car swaps.

* Trust gap: People don’t adopt systems they don’t feel included in.

Memorable lines

* “We’ll buy in when it’s built for everyone.”

* “You can’t be in community while there’s smoke. When the air clears, connection starts again.”

* “Electric cars don’t build trust—people do.”

Guest:

Matias Lemos Castillo — Founder, MLC ConsultingLinkedIn: https://www.linkedin.com/in/mlemoscastillo/

Website: https://consultantmlc.com/

Why it matters

EV adoption is a trust story wrapped in a tech story. Until cities design for inclusion, access, and connection, the real revolution won’t be electric—it’ll be community-powered.

Call to Action

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