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How One Simple AT&T Ad Changed Internet History Forever

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Manage episode 475107492 series 1436994
Content provided by Leaders Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.

You will learn:

  • The birth of banner ads with AT&T’s legendary 44% CTR
  • Google AdWords’ rise and the search ad revolution
  • How Facebook’s targeting reshaped elections
  • Mobile & programmatic ads that track your every move
  • The next frontier: Ad-powered payments

Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.

_______________

Sign up to Wise Business banking:

https://wise.com/uk/business/

Join Vanta and receive $1000 off:

http://vanta.com/secretleaders

  continue reading

405 episodes

Artwork
iconShare
 
Manage episode 475107492 series 1436994
Content provided by Leaders Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.

You will learn:

  • The birth of banner ads with AT&T’s legendary 44% CTR
  • Google AdWords’ rise and the search ad revolution
  • How Facebook’s targeting reshaped elections
  • Mobile & programmatic ads that track your every move
  • The next frontier: Ad-powered payments

Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.

_______________

Sign up to Wise Business banking:

https://wise.com/uk/business/

Join Vanta and receive $1000 off:

http://vanta.com/secretleaders

  continue reading

405 episodes

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