0-100K On Tiktok Shop - Step By Step Playbook

Secrets To Scaling Your Ecommerce Brand

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9d ago 55:55

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It’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart creator partnerships, and daily execution that didn’t burn us out.
This isn’t theory—it’s the actual playbook that grew our revenue from $0 to $100,000 with no audience and no paid traffic. You'll hear the wins, mistakes, and systems we built so you can shortcut the process.
Whether you're launching your first product or looking to scale your TikTok Shop ops, this episode gives you plug-and-play systems to use today.
Key Takeaways:

How we made our first $1K on TikTok Shop in under 10 days
The “Creator Flywheel” system that keeps new UGC flowing weekly
Why we ignored traditional branding advice—and scaled faster because of it
A breakdown of our backend operating system (Notion + Airtable + VA workflows)
The metrics that actually move revenue (hint: it's not just ROAS)
How we prepped to scale without breaking fulfillment, support, or cash flow
The exact daily stack we used to keep ops smooth at $10K/week
What we’re building next: multi-creator scaling and the 3-platform expansion plan

Timestamps:
00:00 – Intro: Why TikTok Shop is the most undervalued eComm channel right now
01:57 – How we made our first $1,000 with no brand, no audience
04:11 – The system: Offer clarity → Creator engine → Fulfillment loop
06:32 – Why most sellers fail at $20K/month and how we avoided burnout
08:30 – The backend stack: Airtable + Notion + SOPs that scaled with us
10:40 – Daily ops: Our exact repeatable workflow for high-output weeks
12:45 – Growth mode: What changed when we hit $10K/week
15:22 – Lessons learned: Mistakes we made, and what we’d do differently
17:05 – The next level: Building a multi-channel creator ecosystem
18:10 – Final thoughts + how to get the full TikTok Shop OS template
We scaled a TikTok Shop brand to $100K in 90 days… without paid ads, a brand name, or going viral.

This episode breaks down exactly how we did it—and how you can too.

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