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Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads
Manage episode 481699356 series 3315765
If your TikTok Shop ads aren’t converting, it’s probably not your product.
It’s your first 3 seconds.
Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.
From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.
🔍 What You’ll Learn:
- The 3-second rule that defines TikTok ad success
- Why TikTok’s algorithm rewards high watch time—not just views
- Common hook-killing mistakes brands make (and how to fix them)
- 4 high-converting hook strategies used by top creators
- Visual and emotional patterns that disrupt scroll mode
- The psychology of FOMO, curiosity, and relatability in short-form ads
- Jordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret Angle
- Pro tips to boost engagement and cut CPM instantly
- Why skipping the intro = winning the sale
- How to join Jordan’s TikTok Shop Elite Mastermind for deeper coaching
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join my Skool community and connect with other eCommerce brand owners and marketers!
637 episodes
Manage episode 481699356 series 3315765
If your TikTok Shop ads aren’t converting, it’s probably not your product.
It’s your first 3 seconds.
Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.
From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.
🔍 What You’ll Learn:
- The 3-second rule that defines TikTok ad success
- Why TikTok’s algorithm rewards high watch time—not just views
- Common hook-killing mistakes brands make (and how to fix them)
- 4 high-converting hook strategies used by top creators
- Visual and emotional patterns that disrupt scroll mode
- The psychology of FOMO, curiosity, and relatability in short-form ads
- Jordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret Angle
- Pro tips to boost engagement and cut CPM instantly
- Why skipping the intro = winning the sale
- How to join Jordan’s TikTok Shop Elite Mastermind for deeper coaching
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join my Skool community and connect with other eCommerce brand owners and marketers!
637 episodes
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