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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You’ll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.
We’ll cover:
🚀 Why “same face, same script” creatives are killing your reach
🎨 How Meta & TikTok reward creative variety (formats, concepts, talent)
🛍️ The 9 Carousel Archetypes that drive record-breaking ROAS
🤝 Why TikTok Shop’s GMV Max makes Carousel Ads the default winner
📚 The Concept Bank — 20+ ideas including review walls, myth busters, and founder explainers
🎯 How to use “Diversity Packs” to feed the algo fresh, high-performing creatives
Whether you’re a brand owner, media buyer, or UGC creator — this is the blueprint to dominate 2025 with creative diversity that scales.
If this helped, drop a comment, share it with your team, and let’s build ads that actually perform.
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