In this episode of Securing Your Brand, hosts Holly McFall and Melissa Jeda, partners of SecureMark Legal, unpack the entire trademark process from search to registration and everything in between. Whether you're an e-commerce entrepreneur, a small business owner, or just someone with a brilliant idea, this episode will help you avoid the most common pitfalls and protect your brand like a pro.The detailed analysis into why Google isn’t enough, how to choose the right class, why descriptions matter, and what to do if your application hits roadblocks.

Holly A. McFall brings her expertise in trademark law and brand protection, guiding entrepreneurs through the legal landscape with clarity and practical advice. Melissa H. Jeda complements with her extensive experience helping businesses navigate trademark searches, applications, and maintaining their brand’s strength over time.Together, they make a perfect team to help you understand the ins and outs of trademarks and safeguard your brand’s future.

Expect to Learn:

• Why a Google search is NOT a comprehensive trademark check
• How to properly classify your goods and services (and why it matters)
• The truth about office actions and what to do when you receive one
• What “disclaimers” mean in trademark law
• How to handle opposition during the publication phase
• What post-registration maintenance looks like and why it’s critical
• Real examples of search mistakes and how to avoid them
• How to police your trademark and protect your reputation

[00:00] - Welcome and importance of trademark for entrepreneurs

[01:20] - Introducing your hosts and the core focus of the episode

[06:04] - Phonetic similarity and confusion: S vs. Z and more

[10:18] - Getting your product/service description right

[17:55] - Creative names vs. descriptive names in trademarks

[24:03] - How to police your trademark proactively

[26:36] - Final thoughts and how to connect with Holly & Melissa

LinkedIn: https://www.linkedin.com/in/hollymcfall/

Instagram: https://www.instagram.com/gatorlaw19/

Facebook: https://www.facebook.com/holly.mcfall

LinkedIn: https://www.linkedin.com/in/melissa-jeda-29108813b/

Instagram: https://www.instagram.com/mhjeda/

Facebook: https://www.facebook.com/alizajeda

Website: https://securemarklegal.com/

LinkedIn: https://www.linkedin.com/company/securemark-legal/

Instagram: https://www.instagram.com/securemark_legal

Facebook: https://www.facebook.com/securemarklegal/

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